Pieter Levels

@levelsio · levels.io

Bootstrapped a portfolio of internet startups on his own: Nomad List, Remote OK, Hoodmaps, Photo AI, all coded on a laptop.

May 2013◷ month

Starts levels.io and begins writing in public about building businesses and traveling the world.

“Since 2013 I write here about building businesses, traveling the world, AI…”
sourcelevels.io↗
1 Mar 2014◷ exact

Publishes "I'm Launching 12 Startups in 12 Months", the challenge that defined his path.

breakout
“1 Mar '14 — I'm Launching 12 Startups in 12 Months”
sourcelevels.io↗
2014◷ year

The 12-in-12 challenge is the inflection point: most attempts fail, but two of them become his durable businesses.

our read
Jul 2014◷ month

Launches Nomad List (later Nomads.com), the community and data project for digital nomads.

“2014-07 Nomads.com (formerly Nomad List)”
sourcelevels.io/projects↗
Feb 2015◷ month

Launches Remote OK, a remote-jobs board that spun out of the Nomad List job listings.

“Remote OK … 2015-02”
sourcelevels.io/projects↗
31 Mar 2017◷ exact

Live-codes the first version of Hoodmaps, crowdsourced neighborhood maps, on a Twitch stream in about two hours.

“First version of hoodmaps.io built on @twitch live in ⏰ 2 hours”
sourcelevels.io/hoodmaps↗
Jul 2017◷ month

Hoodmaps has been used by hundreds of thousands of people within months of that two-hour build.

“Over 200,000 people used Hoodmaps half a million times”
sourcelevels.io/hoodmaps↗
Jan 2018◷ exact

On the Indie Hackers podcast, states Nomad List is at roughly a million users a month and $15k to $25k monthly revenue.

self-reported
“The revenue ranges from $15,000 to $25,000 a month … it has almost a million users a month”
sourceIndie Hackers↗
2018◷ year

His bootstrapping book MAKE passes 10,000 copies sold.

self-reported
“MAKE Book … sold 10,000+ copies”
sourcelevels.io/projects↗
Mar 2019◷ exact

Reports that Remote OK has overtaken Nomad List in revenue, the job board becoming his biggest earner.

self-reported
“Remote OK now has higher revenue than Nomad List”
sourceHacker News↗
Sep 2022◷ month

Rides the generative-AI wave with Interior AI, which redesigns rooms from a photo.

“Interior AI … 2022-09”
sourcelevels.io/projects↗
Oct 2022◷ exact

Interior AI reaches $1k monthly recurring revenue within weeks of launch.

self-reported
“Interiorai.com – $1k/Mo MRR”
sourceHacker News↗
Feb 2023◷ exact

Launches Photo AI, "the first AI photographer", which grows into his flagship AI product.

“The First AI Photographer | photoai.io”
sourceHacker News↗
20 Aug 2024◷ exact

Appears on the Lex Fridman Podcast.

“20 Aug '24 — Lex Fridman Podcast”
sourcelevels.io↗
1 Oct 2025◷ exact

Launches levels.vc, his own investment fund.

“1 Oct '25 … levels.vc - my investment fund”
sourcelevels.io↗
Mar 2026◷ exact

Discloses that Photo AI, running on a single large index.php file, is at $105k monthly revenue and $80k monthly profit.

self-reported
“$105,000/mo revenue … $80,000/mo profit”
sourcelevels.io↗
breakout moment self-reported figure inference